Advertising at its best

This should have been posted by mid-sept when this ad was published. I guess it just slipped off my mind. Never-the-less here it is :O)

Second Opinion on 'SECOND OPINION'

Each time I visit this section of the TOI, I can't ignore the way 'SECOND OPINION' is written. I do have a 'SECOND OPINION' on that! I realise, there is a visual idea there in the form of a reflected 'S' and I do like it. But having a reflected 'P' again, in my opinion kills the whole idea. Having worked in the field of logos and identities for a couple of years now, I know that the best of logos or wordmarks are the ones that have an idea and are extremely simple in their execution (Fedex as an example has been overused. A few that come to my mind randomly are.

I just tried removing the reflected 'P' in 'SECOND OPINION'. Doesn't this work better ?

Peeo G please!

I visited the Bandra festival sometime last week. As I passed a particular stall, there were people standing outside saying “Peeo G” and handing you a cup of hot tea. They were actually promoting a new brand of tea called “Peeo G” by Lahejjat tea. The tea did taste nice and i did leave the place after having bought half a kg of Peeo G. I don’t know If i’d ever buy Peeo G again (not too fussy about tea brands) but I will definitely remember the ‘Peeo G’ brand experience for many days to come :O)

The simplicity of the ugly truth

I came across this. And I absolutely adore it for the sheer simplicity in which the message has been conveyed :O)