Basmati brand names...Bas!!!!

I was working on an Annual Report for a Client - the largest rice millers and exporter of Basmati rice in India. I am intrigued how most of the Basmati Brand names have names like 'Lion', 'Necklace', 'Aeroplane', 'Train', 'Handi' etc etc.

Considering that Basmati has always been associated with being a rich man's diet, these names don't sound as appropriate or in-class. Never-the-less, quite amusing.

But if you see, most of the guys who own these brands are thet baniyas and I guess as long as the 'biznes' helps him make pots loads of money, he would care very little about what name the brand is given.

Also, and interesting observation pointed out by one of my former colleague was that housewives at that societal level don't go grocery shopping. They generally send across their drivers, maid/man servant to buy it and the names are simple enough for them to identify with.

So indeed these name do make sense after all...