Tuesday, October 6, 2009

Second Opinion on 'SECOND OPINION'


Each time I visit this section of the TOI, I can't ignore the way 'SECOND OPINION' is written. I do have a 'SECOND OPINION' on that! I realise, there is a visual idea there in the form of a reflected 'S' and I do like it. But having a reflected 'P' again, in my opinion kills the whole idea. Having worked in the field of logos and identities for a couple of years now, I know that the best of logos or wordmarks are the ones that have an idea and are extremely simple in their execution (Fedex as an example has been overused. A few that come to my mind randomly are.

I just tried removing the reflected 'P' in 'SECOND OPINION'. Doesn't this work better ?

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