Airtel - tell tell :)

After months of reluctance to creating an online account in the AIRTEL’s site, I finally gave in. Not that I have an aversion towards it. I am plain lazy. Having created an account, I was checking out the various links when my eyes fell on ‘Bill analysis’.

It’s a wonderful thing they’ve done. They analyse your call usage patterns under four or five broad headings - 1) Favourite numbers 2) Favourite local calls 3) Day wise usage pattern 4) Whom do you call the most? 5) Personal and Official usage

Can’t say the analysis turned out to be 100% correct in my case but the ‘whom do you call the most?’ question did make me smile.

Just an added feature can make a consumer see a brand in a different light altogether. Though, that definitely doesn’t or can't guarantee lifelong loyalty to the brand.

The 'Lite' Wave

Take a guess

I love the ever changing Google logo (how it reflects seasons, events, tributes, anything and everything really) and I do believe that a brand should always be that engaging lest it gradually fades from its stakeholder’s minds or get reduced to being a blind spot.

Google celebrated its 11^th birthday yesterday (September 27, 2009) and little did it come as a surprise that they had a doodle done for it. However, it was very different. Different enough for me to wonder if it was a fake - a different company called Googlle trying to copy google; or had I typed a wrong spelling hence this page. After some research I realized it was their 11^th birthday hence 11 or LL in the word ‘google’

To me, stretching your brand that far, hoping people will anyways decode is not always the right way to go.

Continuing that thought - today ( 07/10/09) they have once again come up with something. Like to take a guess?

A ‘bill’ful experience

I caught up with a few of my friends at Tamarind Café, Powai, a few hours ago. The perfect place to hang out especially if you want to spend some good time chitto- chatting.

The veg. junglee grilled sandwich was out of the world (Finger licking good). But what really appealed to me was the bill… he he. Now how can a bill ever make someone smile, you’d ask? When you have a handwritten note adorning the back of the bill, of course, it makes you smile.

A small yet thoughtful gesture is enough to make me want to go back to that place again. Isn’t brand loyalty all about experience?